Original Research
We scored 106 personal injury law firm websites across 12 major US metros on the 12 technical signals AI search engines use to find, trust, and cite a source. The verdict: most firms are findable, but not citable.
Last updated June 6, 2026. Methodology below.
Nearly every firm we scored nails the fundamentals. 100% serve HTTPS, 99.1% have a title tag, and 96.2% ship at least some structured data. Traditional SEO has done its job: these sites are easy for a crawler to read.
The gap opens on the signals that decide whether an AI engine will actually cite a firm and attribute it correctly. Only 23.6% publish FAQ schema (the format AI assistants pull direct answers from), and just 17.9% expose attorney or author schema, the E-E-A-T signal that tells ChatGPT, Perplexity, and Google AI Overviews who is behind the advice. 62.3% have a social preview image.
Interestingly, 39.6% now serve an llms.txt file, mostly auto-generated by SEO plugins. That is the tell: firms are bolting on superficial AI signals without the underlying structure (answerable content, named experts, attribution) that earns citations. A plugin file is not a strategy.
Amber bars mark signals present on fewer than 60% of firms. These are the AI-visibility gaps.
We sampled 106 personal injury law firm websites across 12 major US metros (Atlanta, Dallas, Chicago, Phoenix, New York City, Los Angeles, Houston, Miami, Philadelphia, Denver, Seattle, Boston), sourced from public search results. Each homepage was fetched and scored out of 100 across 12 signals grouped into Technical Foundation, Content Signals, Structured Data, and AI Crawlability, weighted toward the structured-data and crawlability signals AI engines rely on most. Detection is purely technical (no AI-generated estimates): we parse the page HTML, JSON-LD, llms.txt, and robots.txt directly. llms.txt and robots.txt are only counted when served as plain text, to avoid false positives from sites that return their homepage for unknown paths. This is the same engine behind our free checker.
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