Revenue Infrastructure
Accurate tracking architecture, GTM/GA4 configuration, attribution modeling, and reporting systems, the foundation every growth strategy needs.
What's Included
Every engagement covers the full surface area of your measurement infrastructure.
Full audit of your Google Tag Manager container, identifying duplicate tags, misfiring triggers, and legacy cruft that pollutes your data.
End-to-end validation of conversion events firing to Meta Pixel and Google Ads, confirmed accurate before any budget decision is made.
Dynamic number insertion and call event tracking wired into your analytics stack via CallRail or equivalent platforms.
Reliable form submission tracking and thank-you page event firing, the conversions most setups miss or double-count.
A clear, documented report of what is firing, what is broken, and what every conversion event maps to across your channels.
Post-implementation monitoring to catch regressions, validate ongoing data accuracy, and answer questions as your team adopts the new setup.
Common Tracking Failures
These are not edge cases. They show up in nearly every audit we run.
GA4 shows 2x conversions. GTM has the same tag firing twice through different triggers.
Form submissions or purchases not being captured at all, invisible to your attribution model.
Crediting the last touchpoint, ignoring the 4 channels that drove awareness and consideration.
Phone calls converting at high rates with no data connecting them back to a source or campaign.
Why Validated Data Matters
When tracking is broken, every optimization decision, ad spend allocation, landing page tests, channel investment, is built on a foundation of noise. The cost is not just inaccurate reports. It is budgets deployed against the wrong levers.
Validated revenue infrastructure gives your team a single source of truth. Marketing knows what is working. Operations can model real CAC. Leadership can forecast with confidence.
That is the difference between analytics as a checkbox and analytics as infrastructure.
For law firms running Google Ads, broken tracking has an additional cost: it trains the algorithm to find the wrong cases. We cover the five most common failures in law firm Google Ads conversion tracking.
Pricing
Step 1
Strategic evaluation of your tracking, attribution, and call integration architecture.
Starting at $750
Step 2
Correction and rebuild of your conversion architecture to ensure every revenue signal is measurable, validated, and reliable.
Starting at $1,500
We will dig into your current setup and show you exactly what is broken, missing, or misfiring.
