Revenue Infrastructure
Revenue Infrastructure That Makes Growth Measurable
Accurate tracking architecture, GTM/GA4 configuration, attribution modeling, and reporting systems — the foundation every growth strategy needs.
What's Included
A Full Tracking Stack, Built From the Ground Up
Every engagement covers the full surface area of your measurement infrastructure.
GTM Container Audit & Cleanup
Full audit of your Google Tag Manager container — identifying duplicate tags, misfiring triggers, and legacy cruft that pollutes your data.
Meta + Google Event Validation
End-to-end validation of conversion events firing to Meta Pixel and Google Ads — confirmed accurate before any budget decision is made.
Call Tracking Integration (CallRail, etc.)
Dynamic number insertion and call event tracking wired into your analytics stack via CallRail or equivalent platforms.
Form & Thank-You Page Event Architecture
Reliable form submission tracking and thank-you page event firing — the conversions most setups miss or double-count.
Attribution Integrity Report
A clear, documented report of what is firing, what is broken, and what every conversion event maps to across your channels.
30-Day Monitoring Support
Post-implementation monitoring to catch regressions, validate ongoing data accuracy, and answer questions as your team adopts the new setup.
Common Tracking Failures
What We Fix — and Why It Matters
These are not edge cases. They show up in nearly every audit we run.
Duplicate Events
GA4 shows 2x conversions. GTM has the same tag firing twice through different triggers.
Missing Conversions
Form submissions or purchases not being captured at all — invisible to your attribution model.
Last-Click Attribution
Crediting the last touchpoint, ignoring the 4 channels that drove awareness and consideration.
Untracked Calls
Phone calls converting at high rates with no data connecting them back to a source or campaign.
Why Validated Data Matters
Decisions Are Only as Good as the Data Behind Them
When tracking is broken, every optimization decision — ad spend allocation, landing page tests, channel investment — is built on a foundation of noise. The cost is not just inaccurate reports. It is budgets deployed against the wrong levers.
Validated revenue infrastructure gives your team a single source of truth. Marketing knows what is working. Operations can model real CAC. Leadership can forecast with confidence.
That is the difference between analytics as a checkbox and analytics as infrastructure.
Pricing
Transparent, Outcome-Based Pricing
Step 1
Infrastructure Audit
Strategic evaluation of your tracking, attribution, and call integration architecture.
Starting at $750
Step 2
Implementation & Optimization
Correction and rebuild of your conversion architecture to ensure every revenue signal is measurable, validated, and reliable.
Starting at $1,500
Book a Revenue Audit
We will dig into your current setup and show you exactly what is broken, missing, or misfiring.