Pricing
What Law Firm Marketing Costs
There is no honest one size fits all price for law firm marketing. What you invest depends on your market, your practice area, and how much you need built. Here is how we think about cost and how to get a number scoped to your firm.
How we price
Law firm marketing cost depends on the market, practice area, and the systems involved, so there is no single price. A focused engagement on one system costs less than a full program across SEO, paid search, tracking, and intake. We scope pricing after a strategy call so the number reflects your firm rather than a generic package.
That approach exists because legal is one of the most competitive search markets, which is covered in our guide to why attorney SEO is expensive. The goal is an investment tied to signed cases, not a package that bills for work your firm may not need.
If you are specifically comparing monthly retainers, use the law firm SEO pricing guide to see what technical SEO, content, local visibility, tracking, and reporting should include before you compare quotes.
What drives the investment
Market
Competition in your area
A firm in a crowded metro competing for personal injury cases needs more content, links, and ad budget than a firm in a smaller market. The competitive landscape sets how much work it takes to move.
Practice Area
Case value and search difficulty
High value, high competition areas such as personal injury and mass tort carry higher search and ad costs than lower volume practice areas, which changes the scope and the timeline to results.
Systems
How much you need built
A firm that needs SEO, paid search, tracking, a new website, and intake coverage is a larger engagement than a firm that needs one system fixed. We scope to what actually moves your pipeline.
How engagements work
Every engagement starts with a strategy call and an audit, then a scoped plan with clear deliverables. Explore the full service list or read common questions on the FAQ page.
Revenue Infrastructure Audit
Starting at $750
GA4 and GTM audit and configuration, conversion tracking verified across calls, forms and leads, attribution gap analysis, and a written report with prioritized fixes.
Revenue Infrastructure Implementation
Starting at $1,500
Everything in the audit, plus GA4 and GTM implementation, call tracking integration, and form and lead source attribution, delivered as a working tracking stack with verified data.
GateKeeperAI, AI Intake and CRM
Starting at $500 a month
AI front desk and CRM for a law firm: 750 talk minutes, roughly 150 calls, practice specific intake, conflict safe questioning, Clio Manage push, and consultation booking. $500 one time setup. Businesses outside legal start at $200 a month.
See what GateKeeperAI includesAI Visibility, SEO and Websites
Scoped per engagement
Priced after a strategy call and an audit, because the work depends on your market, case types, and what is already in place. You get deliverables and the number before anything begins.
Our Pricing Principles
- ✓Published starting prices where a real starting price exists, and scoped pricing where it does not
- ✓Scope is set after a strategy call and an audit of your current setup
- ✓Every engagement is tied to qualified calls and signed cases, not vanity metrics
- ✓Clear deliverables and reporting before any work begins
- ✓You own the accounts, data, and systems we build
- ✓No long lock-in contracts to hide weak performance
Pricing questions law firms ask
How much does law firm marketing cost?+
Three things carry a published starting price. Revenue infrastructure engagements start at $750 for an audit and $1,500 for implementation. GateKeeperAI, our AI intake and CRM, starts at $500 a month for law firms and $200 a month for businesses outside legal. AI visibility, SEO and websites depend on the market, practice area, and the systems involved, so they are scoped rather than fixed. A focused engagement on one system costs less than a full program across SEO, paid search, tracking, and intake. We scope that pricing after a strategy call so the number reflects your firm rather than a generic package.
Why are some services priced and others scoped?+
Some work has a repeatable floor, so it carries a published starting price: $750 for the revenue infrastructure audit, $1,500 for implementation, and $500 a month for GateKeeperAI intake at a law firm, $200 a month for a business outside legal. AI visibility, SEO and websites vary with your market, case types and page count, so quoting a fixed number would be guesswork. Those are scoped after a strategy call and an audit, and you get the number and the deliverables before any work begins.
Why is attorney SEO more expensive than other industries?+
Legal is one of the most competitive search markets, with high case values that drive up both the effort to rank and the cost per click on ads. Firms compete for the same high intent searches, so the content, links, and tracking required to win cost more than in lower competition industries.
How do I get a quote for my firm?+
Book a strategy call. We review your market, current visibility, tracking, and intake, then scope the work that will move your case pipeline first and what it costs. You get a clear picture of deliverables and reporting before any engagement begins.
Get a Price Scoped to Your Firm
Book a strategy call and we will scope the work that moves your pipeline first and what it costs.